Reel Director: The Assessables

We made a commercial for AT using the Reel Director app- with no wi-fi and in an hour!  As a group of learners, we needed to: learn to use the app; create resources (video/still clips); develop our message; and create a finished product.  Some of the many elements of learning that could have been assessed are:
Knowledge: of the app, media forms, advertising tools, AT
Skills: using the iTouch/Phone camera, the app, & YouTube, communication (listening, speaking, reading, writing, viewing, presenting, non-verbal communication), social skills (accepting responsibility, respecting others, cooperating, group decision making), self-management (organization, time management), thinking skills (comprehension, synthesis, evaluation)
Concepts: of AT, of advertising, of communicating a message, of collaboration
Attitudes: appreciation, cooperation, creativity, enthusiasm
Action: what we chose to do as a result of our learning